Introduction:
Island Golf Carts is a golf carts rental business that operates in Folly Beach, South Carolina. They offer customized golf carts with bright colors, bigger tires, and lifted frames that appeal to customers who want to have fun on Folly Island. However, these golf carts are also more expensive than average, costing between $6,000 and $13,000 each.
Challenge:
Island Golf Carts doesn’t have a physical location. Instead, they deliver and pick up the golf cart from customers, which makes them different from every other golf cart rental company on Folly Island. They also don’t just rent out the regular types of golf carts you typically see on a golf course. Their golf carts are lifted, with bigger tires and custom with bright colors –perfect for a sunny vacation. Because of all of the customization, their golf carts cost anywhere from $6,000 to up to $13,000 a piece. With so much of their capital tied up in the golf carts, it’s important for them to keep track of them at all times.
“We have a tracker on each one of our golf carts. So, while it’s out, we know exactly where it’s at,” explained Annie Morris, Owner of Island Golf Cart Rentals. “Our customers don’t know that we have trackers on most of our carts, which is a huge plus – we can keep track of them behind the scenes and our customers can enjoy a fun mode of transportation on vacation.”
Solution:
To solve this challenge, Island Golf Carts uses Hapn’s GPS tracking system on every golf cart they rent out. This allows them to monitor their location remotely and discreetly without alerting their customers. They can also set up boundaries and notifications to get alerts when a golf cart leaves an authorized area.
By using Hapn’s GPS tracking system, Island Golf Carts can ensure the safety and security of their high-quality golf carts while providing a great service to their customers who want to enjoy Folly Island in a fun way.
“We have a tracker on each one of our golf carts. So, while it’s out, we know exactly where it’s at,” explained Annie Morris, Owner of Island Golf Cart Rentals. “Our customers don’t know that we have trackers on most of our carts, which is a huge plus – we can keep track of them behind the scenes and our customers can enjoy a fun mode of transportation on vacation.”
“We get an email or an alert through the app and it’s really easy to follow up on and stay updated if anything were to happen.” In fact, something did happen. During their first summer in 2019, they had one of their golf carts stolen. And they had the tracking set up, but not defined boundaries – so they didn’t realize that the cart had gone outside of the authorized area it was allowed. This delayed their response time in locating the tracked cart.
Results:
By using Hapn’s GPS tracking system, Island Golf Carts achieved several positive outcomes for their rental business. They were able to:
- Reduce the risk of losing or damaging their expensive golf carts by knowing their location at all times and being alerted when they left authorized areas.
- Increase customer satisfaction and loyalty by offering a convenient and flexible delivery and pick-up service that did not require customers to know about the tracking system.
- Save time and money by optimizing their delivery and pick-up routes based using the real-time location of their golf carts.
- Gain insights into customer behavior and preferences by analyzing the data collected by the tracking system, such as how long they used the golf carts, where they went, and how often they rented them.
