Global positioning system (GPS) technology has transformed how we live our lives and operate our businesses. In an instant, we can get accurate directions (even while on the go) and locate items and people. Whether you run a small company or a larger enterprise, knowing the answer to the “How much does a GPS tracker cost?” question may not come easily. Many factors go into this calculation.
Keep reading as we examine everything involved in figuring out GPS tracker costs. We’ll review hardware and service costs from leading providers, compare devices, and evaluate return on investment (ROI) considerations.
The Basics: How Much Does a GPS Tracker Cost?
Let’s begin by taking a big-picture look at what goes into determining GPS tracker costs. In addition to hardware (a GPS tracker device, for example), many GPS systems have a software component accessed by a monthly subscription or upfront fee. Additional features, such as geofencing alerts, may cost more. Further, some devices require installation, which adds to the bottom line.
But that’s only part of the equation—other cost elements must be considered. The number and type of trackers come into play, as does integration into other business systems. Even cellular data usage impacts ownership costs.
Hardware
GPS trackers usually come in three forms: hardwired, plug-in, and battery-operated. Hardwired units are installed in a vehicle and connected to the electrical system for power. There’s no battery to worry about (other than the vehicle battery), but professional installation is recommended. Moving a wired tracker between vehicles also takes time, but this characteristic makes them more tamper-resistant.
A plug-in GPS tracker is a battery-free device that connects directly to the vehicle’s OBD II port (a feature mandated in automobiles since 1996). This setup makes these units easy to install and transfer between cars (removal is simple, too). This option is viable for companies with just one vehicle or a large fleet.
There are different options for battery-based GPS devices. A tiny unit (smaller than a deck of cards) can be discreetly placed on a car, truck, or other asset as needed, with the battery lasting days or weeks (depending on the settings). Most of these trackers are made for modest exposure to the elements. Ruggedized GPS devices are designed for exposure to extreme conditions but are larger due to a battery that can last for months or longer. These kinds of units are ideal for tracking items that may not be readily accessible, such as construction equipment or heavy machinery.
Installation
Installation costs are directly tied to the type of device. Obviously, a plug-in or basic battery unit can be attached by just about anybody, meaning there are no setup expenses. Installation costs become involved with some of the other applications. Ruggedized devices usually require professional mounting to an undercarriage.
Lastly, wired GPS trackers need someone who knows how to tie into a vehicle’s electrical system. “Less technical users might also need to factor in installation costs, whether that is internal costs from using staff or from hiring outside install experts,” advises TJ Chasteen, product manager for Hapn. Labor for installation typically runs from $50 to $250, depending on the complexity. There could be additional costs for mounting accessories.
Subscriptions
Most GPS tracking platforms require a monthly or annual subscription. This fee covers access to real-time tracking data, premium features, reporting tools, and other services. Plan on full-featured subscriptions adding up to a few hundred dollars per year per device. However, pricing can vary significantly based on the number of units, contract length, and other factors (see “Feature Set” below).
Feature Set
Features are what set many GPS tracking solutions apart. At a minimum, you’ll get real-time location and basic reporting. But don’t be fooled by the lowest price. To take complete advantage of GPS tracking’s capabilities, you’ll want a system that provides geofencing, location history lookup, customizable alerts, adjustable user permissions, convenient access (smartphone and web dashboard), and full analytics.
Contract Terms
GPS tracking contracts vary by provider. Most will offer services through a subscription model, which may include options for buying the hardware outright or include it in the monthly or yearly billing. Many businesses take this approach because of flexibility. You’re not locked into a particular provider (beyond the contract terms) and can easily adopt new technology as it becomes available. Alternatively, some GPS companies offer a perpetual license. You pay an upfront fee and get long-term access to the platform. However, there may be additional costs for maintenance and upgrades.
Cost by Different Types of GPS Trackers
The price point for a GPS tracker varies wildly, depending on the device and type of service. Each application comes with its own advantages, features, and cost. Here are some highlights.
Wearable GPS Trackers
A wearable GPS tracker is a valuable tool for anyone needing to monitor the location of a child, an older person, or someone with special needs. These devices come as a watch, pendant, or clip-on accessory. The individual trackers range from $50 to several hundred dollars, plus a monthly service fee of $10 to $30.
Vehicle GPS Trackers
As we mentioned, vehicle GPS trackers take several forms: hardwired, plug-in, and battery-based. They all provide real-time tracking plus other features, depending on the system. Basic units start below $100 but can rise to $300 or more for an advanced device. Based on the features, subscription costs range from $15 to $40 per month.
Asset GPS Trackers
Many companies rely on GPS trackers to monitor valuables like machinery, heavy equipment, and shipping containers. These devices require more robust construction and a larger battery, so pricing usually runs from $100 to $500.
Cell Phone GPS Trackers
A cell phone GPS tracker takes advantage of the built-in GPS capabilities of smartphones to provide real-time location tracking. Subscription fees vary by functionality but usually range from $5 to $30 monthly.
Animal GPS Trackers
Animal GPS trackers share many similarities with wearable devices but come as pet collar attachments. There’s an upfront cost of about $50 to $200, which reflects features, battery life, size, and other characteristics. Monthly subscription fees cost from $10 to $30 per month.
What Factors Influence the Cost of GPS Tracking?
The cost of GPS tracking can be affected by several factors. Understanding what goes into this pricing can help you make a more informed decision about a tracking solution.
Hardware vs. Software
A GPS tracking system relies on hardware, software, or a combination of both to do its job. Hardware-based solutions usually cost more upfront, while software-based options are cheaper initially but typically require a subscription for ongoing access to features.
Installation
While often overlooked, the need for GPS hardware installation can drive costs higher. Hardwired systems usually require professional installation support, while plug-in and most battery-based devices can be installed with a do-it-yourself approach.
Basic vs. Advanced Features
Determining the costs for a GPS tracking system includes identifying what features you need. Essential functions like real-time location tracking and simple reporting may cost less than more detailed functions like geofencing and other advanced services.
Maintenance
Maintenance costs can vary greatly, depending on the GPS system. A vehicle tracking solution that uses a plug-in device and software won’t require much beyond software and firmware updates—typically, no maintenance costs are associated with this setup. Some equipment may need battery replacement or repairs, which can add to your overall expenses for a GPS tracking solution.
Scalability
Consider your company’s scalability requirements and associated costs when selecting a GPS tracking solution. It’s not unusual to encounter tiered pricing, which can lower service costs as your firm’s tracking needs increase. Pay special attention when your company approaches the next level of service; adding just a few more devices can decrease unit costs across your entire tracking operation.
Data Storage and Accessibility
GPS tracking devices generate significant amounts of data, particularly for operations with sizable fleets or numerous assets to track. Storing location history, event logs, and related information can add to tracking-related expenses.
Data Security and Privacy
As you’ve undoubtedly discovered with other aspects of your business, there’s a price to pay for data security. Keeping sensitive information secure and private also applies to your tracking activities. Consider the cost implications for more robust security features compared to the bare minimum.
How Much Do GPS Trackers Cost from Leading Providers?
To better understand the GPS tracking solutions from leading providers, we’ve compiled this overview chart of core features and pricing.
| Provider | Industry | Offerings | Pricing |
| Hapn | Patrol & Fleet Management, Asset Tracking, Delivery Services | Real-time tracking, geofencing, activity monitoring, alerts, position snapshots, customization, and reports (including historical data) | $30/mo, $25/mo if billed annually, custom quotes available. |
| Workyard | Contractors & Field Service | Real-time tracking, geofencing, mileage tracking, detailed reports, alerts | $8/mo per user (billed monthly), +$50/mo company base fee |
| Verizon Connect | Property Management & Delivery Services | Real-time tracking, location history, geofencing, reports, alerts | Starts at $0.66/vehicle/day for basic GPS tracking |
| Samsara | Trucking & Utilities | Real-time tracking, geofencing, crowd-finding network | $27-$33/mo per vehicle (estimated) |
| Garmin | Asset Tracking and Personal Use | Real-time tracking, health & fitness monitoring, notifications, GPS navigation | Devices from $100- $1,900. Monthly fee for basic tracking starts at $10/mo. |
| Jiobit | Asset Tracking and Personal Use | Real-time tracking | Device $200, monthly fee: $9-$13 |
You’ll want to confirm pricing and services with each provider, as this information is subject to change.
GPS Tracking ROI: A Real-World Example
Rather than looking at GPS tracking as another business expense, savvy companies consider the technology an investment. And while there’s no precise formula for determining a good return on investment (ROI) for GPS tracking, many firms have discovered the effort makes financial sense.
Take the case of Missouri-based Adventure Boat Rentals. Owner Wade Falming reported wasting hours helping locate lost renters. Not only was this frustrating for customers, but for staff as well. After installing GPS trackers, Falming could find astray boats right away. The net result is a better use of staff time, improved safety, and happier customers.
Island Golf Cart Rentals faced its own unique set of challenges. Located on Fripp Island, South Carolina, the company rents premium golf carts, the most common transportation method in this resort destination. Owner Annie Morris solved her problems of tracking these valuable assets by installing GPS trackers. This improved operations because the carts could be located more quickly, speeding up availability for the next renter. The business saved time and money while improving customer satisfaction.
“One recovery of a valuable piece of equipment can pay for years of GPS tracking service,” comments Hapn’s Chasteen.
FAQs: How Much Does A GPS Tracker Cost?
How much does a GPS tracker cost per month?
The fees for GPS tracking services vary greatly. You can spend as little as $10 a month for basic functionality to monitor a person’s or pet’s location (via a wearable device). More detailed tracking information comes with higher-level services that are targeted at businesses. Expect to pay $20 to $40 per month, depending on the provider.
What’s the cheapest way to track GPS?
Saving money on GPS tracking depends on how much information access and convenience you want. A GPS logger is inexpensive (under $100) and records location data. There are no monthly fees. However, the device only records GPS location data for later access (you have to retrieve the logger and download the recorded data). If real-time tracking is a must-have, then you’ll need to pay for a service.
Do you have to pay a monthly fee for all GPS trackers?
Yes, besides a GPS logger (mentioned above), you’ll have to pay a service fee for real-time tracking information. This may come as a monthly or annual fee. Some providers may bundle the fee (for a set period, often a year) with a hardware purchase.
Can you put a GPS tracker on a car without anyone knowing?
Generally, adding a GPS tracker to a vehicle you don’t own is illegal. Doing so runs afoul of privacy and anti-stalking statutes in many states. A 2012 U.S. Supreme Court ruling declared that law enforcement must first obtain a search warrant before attaching a GPS tracker to a suspect’s car. Several states have similar requirements. Here’s a summary of related state laws.
