How AI is Changing the Boundaries of GPS Asset Tracking


August 4, 2022


Artificial Intelligence (AI) has reshaped almost every industry in just a few short years. With the GPS asset tracking market set to reach $60.7B by 2027, AI is even taking this fast-growing industry by storm.

Thanks to new Internet of Things (IoT) technology and forward-looking AI capabilities, today's automated tracking systems can do more than just locate assets. In fact, asset managers can now monitor and analyze historical and real-time data to dramatically optimize their operations.

AI for GPS tracking is on its way changing the face of this industry in several ways, let’s dive into what this means.

New Trends in Asset Tracking

Simply put, AI-enabled businesses with numerous moving assets can simplify and streamline their operations in exciting new ways.

  • AI and machine learning (ML) enable fleet and resource management applications to utilize historical data to conduct predictive and preventative analytics, and enhance operational processes.
  • GPS trackers use satellites to track an object's geolocation, and AI takes this process a step further. Asset trackers with AI integration can streamline time-consuming asset management tasks, such as searching for equipment.
  • AI and ML enable businesses to identify underutilized assets and eliminate manual check-ins, maximizing utilization and minimizing operational costs. That means businesses can instantly create asset reports, such as inventory and resource management, geofence, movement, inventory, and real-time and historical asset location data.

What is Artificial Intelligence?

Artificial Intelligence refers to systems or machines that mimic human intelligence to perform and optimize tasks based on the data they collect. So what does this mean when it comes to GPS asset tracking?

AI-based GPS tracking solutions can collect raw data and turn it into actionable information and insights that help you make better daily decisions. In other words, software with AI technology enables your devices to make smarter decisions, faster.

Machine learning while often used interchangeably with AI refers to the process of training a computer on a data set. Machine learning is often used to build AI systems.

How is AI Shaping Asset Tracking?

When integrated with GPS tracking software, AI technology allows you to go beyond routine asset monitoring. With AI, you can not only see the location of your objects and receive alerts when the equipment may be faulty, you gain the ability to predict and detect equipment issues where other solutions can only see the raw data.

With an AI-supported asset tracker, you don't have to operate tracking devices manually, and that's just one task it can take off your plate. AI and ML are critical to enabling advanced asset tracking and management capabilities in a number of ways.

6 Ways AI is Reshaping GPS Asset Tracking

1. Data-Powered Insights

Alerts, mileage, moving time, and other metrics recorded by GPS asset trackers can go into an AI model that offers insights to help make more cost- and time-efficient decisions. Managers can use reports and AI-powered recommendations to audit their operations and make real-time changes.

2. Driver Allocation Optimization

AI can calculate the most optimal driver of each route based on historical fuel consumption or driving time. By recommending which driver is best for a specific route, AI enables dispatchers to quickly prioritize driver assignments and save time and revenue.

3. Route Optimization

AI for GPS tracking is essential for optimizing fleet usage. Using AI for GPS tracking allows managers to analyze current road conditions to propose the best and most beneficial routes. Businesses can then use this data to optimize their operations and the time required for assets to reach their destinations and minimize fuel consumption.

Without AI, managers use subpar solutions to choose the best routes for their fleets without the full picture of routes and road conditions, leaving efficiency and savings on the table.

4. Areas of Interest Detection

AI-powered GPS asset trackers uncover patterns in the tracker behavior or the utilization of the asset being tracked  –insights that are unknown to the owner, and that can only be found by an intelligent agent that can process large amounts of data and detect smart boundaries.

With this information, these asset trackers can detect popular places based on tracker behavior. Think of this like a heat map. The system can use historical data to cluster high-traffic positions into a geographical area and even route driver boundaries automatically.

5. Behavior-Based Anomaly Detection

High-quality AI for GPS tracking can create new alerts based on behavior. For example, if a driver goes from point A to point B, and usually takes the same route, the system can detect as soon as the driver takes a different route and send an alert to notify managers.

Some alerts and notifications that AI can create include:

  • Motion start/stop alerts
  • Acceleration alerts
  • Repeat behavior alerts
  • Battery voltage alerts
  • Battery disconnected alerts
  • Accident alerts

6. Advanced Maintenance Recommendations

AI for GPS also allows managers to predict current and future engine issues. You can then filter vehicle and driver behavior outliers based on historical data. Then, AI can analyze asset behavior and use it to detect anomalies and send you maintenance and repair recommendations.

7. Enriched digital maps

AI can use publicly available satellite imagery to automatically tag highway details in digital maps, such as lanes, intersections, and traffic lights. This can improve GPS navigation, especially in countries with limited map data. Additionally, AI can update digital maps with real-time information, such as road closures, accidents, construction, and traffic, improving the accuracy and reliability of the maps.

How to Leverage AI-powered GPS Tracking For Your Business

From route optimization to maintenance reminders, GPS tracking AI is changing how businesses manage their assets. Interested in leveraging AI asset tracking for your business? Reach out to our team. We process a tremendous amount of data every hour of the day and are always looking for interesting new ways to use AI to provide more value to our customers. Please reach out to us here.


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